Time for a new TTC logo?

[rgboulay]

As a visual identity specialist - and a daily transit user - I'm constantly reminded of the poor state of affairs of the TTC just by looking at their turn-of-the-century logo.

Having said that, I believe I've designed the next visual identity for the TTC, and would love to submit my proposal.

So, my two-part question to you is:

1. Do you think the TTC could use a new brand identity? Look at what the other transit systems of the world have: http://mic-ro.com/metro/metrologos.html#intro

2. If so, how would you go about it?

Thanks in advance for your comments.

[Toast]

1. In the TTC's current state? No. Not yet. Maybe in a few more decades. The TTC's already went through something like 2 logo changes. I don't see the need for a third, personally

2. If they decide to change the logo, I would want something simple and circular. Sort of like the round London Underground and the original overlapping TTC in the center